China’s Joyme Group today announced it has opened a U.S. subsidiary, Joyme Capital, Inc., in Bellevue, WA. The main goal of the new office is to help western mobile game developers successfully introduce their games to the elusive, largest and fastest-growing gaming market in the world: China. Joyme Group’s Wiki app platform hosts China’s largest, most active community of more than 15 million mobile game players and 300,000 user-generated game guides.
Giving a keynote presentation at Seattle’s Mobile Games Forum (MGF), Joyme’s Chairman and CEO, Yang Chen (CY), spoke about the company’s desire to work side-by side with profitable western mobile game developers and help them succeed via cultural guidance, technical support, financial investment and a robust marketing ecosystem so that games can be discovered by millions of Chinese players who are eager for western content.
Notable and distinguished former U.S. Ambassador to China, Governor Gary Locke, kicked off the event with a personal welcome to Joyme Capital. “Though China makes up 21 percent of the global gaming market, it’s one of the most difficult regions in the world for developers to enter due to competitive and complexity barriers,” explains Yang Chen (CY), Chairman and CEO of Joyme in China, Co-Founder of the new Joyme Capital in the U.S., and previous creator of Pogo at EA China.
Joyme is working with several partners to create a strong foundation that will help western developers succeed. This includes Youku Tudou, China’s leading Internet video company with a mobile platform enabling users to search, view and share video content. At MGF, the two companies showed developers their new joint capability, called Joyme Laiwan, a one-click feature for gamers to upload their in-game video capture to Youku.
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